There is a need to compete with other brands and expand its market presence online for bigger market share. This brand has a good online marketing presence including sales and distribution on various E-commerce platforms as well. As tech savvy consumers today look for accessibility, online discounts, convenience and wide range of choice, it becomes important for brands to take digital mode seriously. Hush Puppies invests strongly in research and development of innovative footwear for different consumer needs. With the advent of technological advancements in the footwear industry, footwear manufacturing has become much more efficient and reliable. The technological factors in the PESTLE Analysis of Hush Puppies are mentioned below: The brand needs to strategize taking into account all social factors and increase its market share. Hush Puppies have an opportunity lying here to do the appropriate STP for increasing the customer appeal and competitive advantage. Women and men have their own taste and preferences in the footwears. Youngsters look for more classy and sturdy designs. Old people usually prefer soft soles in their footwear to make it comfortable for them while walking. Demographic factors such as class status, traditions, income level, employment standard, age, gender impacts decisions on which footwear to buy and wear. Society plays an important role in influencing the choices buyers make during their buying journey. has a major role to play in the performance and profitability of this brand.įollowing are the social factors impacting Hush Puppies PESTLE Analysis: The macro economic factors such as foreign exchange rate and import-export duties etc. Even the high competition from other international brands like Aldo, Clarks and unorganized players in this industry affects the demand and pricing strategies. The growth in disposable income after COVID-19 shutdown has further increased consumer spending and sales for Hush Puppies. affects the lifestyle choice and purchasing decision. Hush Puppies needs to strategies its processes and other functions accordingly to avoid any red tape or revenue loss.īelow are the economic factors in the PESTLE Analysis of Hush Puppies:Ī number of economic factors such as inflation, recession, education and income influence the customer buying pattern in the footwear and apparel industry.ĭemographics of age, gender, location, culture, employment etc. Apart from this, taxes, policies and duties for trading and manufacturing impacts the footwear industry. Hush Puppies need to focus on all aspects of a product accordingly to increase its market share and competitive advantage. Even the government imposing a ban an on-animal slaughter has severely impacted leather availability. A lot of youths are also being trained for jobs in this industry. It has also announced an INR 26,000 million incentive package for the firms.
The Indian Government is taking initiatives to increase the export in this industry.
In India, the Government is highly keen to promote the footwear and leather industry. Depending upon the different political factors in different operating countries, the brand has to build its business model. It has widespread business in international markets. Hush Puppies has been an established American footwear brand since 1958. The political factors in the Hush Puppies PESTLE Analysis can be explained as follows:
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